What we’re about.

We are event research specialists.

With over 800 events surveyed since 1993, we lead the industry with guaranteed quotas and the most beautiful reports in the business. Additionally, we have undertaken more event economic impact surveys than any other research firm. Whether it's a festival, sporting event, consumer show or conference, our team knows how to gather and report on the data that matters most to your event.

Sectors

Arts & Festivals

Our surveys continually show captive audiences, high brand loyalty, and attractive demographics at these types of events.

Sporting Events

Sporting events are the fastest growing sub-sector in event marketing and Enigma can get the data you need to keep up.

Agricultural Fairs

Enigma is the world leader in agricultural event research so we have terrific data to support this highly effective sector.

Automotive Shows

Enigma has collected data for major automotive brands at dozens of motor shows around the globe.

Shows & Conventions

Now more than ever, exhibitors and promoters need convincing data to prove the effectiveness of marketing at these events. We can help.

Some Events we’ve covered:

Edmonton Fringe Festival
Canadian Music Week
LA X-Games
International Plowing Match
Electric Zoo
Honens International Piano Competition
Lone Star Rally
Pro Football Hall of Fame Festival
Toronto Jazz Festival
Red Bull Air Race
New York Auto Show
Calgary Stampede
Miami Auto Show
Shanghai Storm EDM Festival
Montreal Just for Laughs
WWE Summer Slam
Detroit NAIAS
Pride Toronto
Beyond Wonderland
Orlando Bowl Week
San Diego County Fair
US Open of Surfing
2012 Final Presidential Debate
Governor’s Ball Music Festival
Walt Disney World Florida Classic
NASC Symposium
Event Marketing Summit
Red Bull Flugtag
Chicago Auto Show
Vancouver Film Festival
WrestleMania
Pacific National Exhibition
State Fair of Texas
Pro Football Hall of Fame Festival
Dublin Irish Festival
Anime Boston

Methodologies

On-Site Surveys

Our data collection teams are world leaders in event attendee sampling and we have perfected dozens of sampling techniques.

Telephone Surveys

Our call centers in the United States and Canada are prepared to handle any telephone survey requirement.

Web-based Surveys

Shorter events or day-long conventions are examples where web-based surveys are conducted.

Observational Research

Many underestimate the strength and reliability of observational research but sometimes it can be the most effective option.


NEED A PROPOSAL FOR RESEARCH AT YOUR EVENT?

Try the Enigma Quote Wizard for a fast, no-obligation proposal.