What we’re about.

We are event research specialists.

With over 800 events surveyed since 1993, we lead the industry with guaranteed quotas and the most beautiful reports in the business. Additionally, we have undertaken more event economic impact surveys than any other research firm. Whether it's a festival, sporting event, consumer show or conference, our team knows how to gather and report on the data that matters most to your event.

Sectors

Arts & Festivals

Our surveys continually show captive audiences, high brand loyalty, and attractive demographics at these types of events.

Sporting Events

Sporting events are the fastest growing sub-sector in event marketing and Enigma can get the data you need to keep up.

Agricultural Fairs

Enigma is the world leader in agricultural event research so we have terrific data to support this highly effective sector.

Automotive Shows

Enigma has collected data for major automotive brands at dozens of motor shows around the globe.

Shows & Conventions

Now more than ever, exhibitors and promoters need convincing data to prove the effectiveness of marketing at these events. We can help.

Some Events we’ve covered:

Pacific National Exhibition
Orlando Bowl Week
Toronto Jazz Festival
LA X-Games
Beyond Wonderland
Chicago Auto Show
Red Bull Air Race
Edmonton Fringe Festival
WWE Summer Slam
Vancouver Film Festival
Pride Toronto
Pro Football Hall of Fame Festival
Canadian Music Week
Calgary Stampede
US Open of Surfing
State Fair of Texas
Shanghai Storm EDM Festival
Miami Auto Show
Lone Star Rally
2012 Final Presidential Debate
Governor’s Ball Music Festival
WrestleMania
Red Bull Flugtag
Pro Football Hall of Fame Festival
Event Marketing Summit
Montreal Just for Laughs
San Diego County Fair
NASC Symposium
Anime Boston
Electric Zoo
Honens International Piano Competition
New York Auto Show
Detroit NAIAS
Dublin Irish Festival
Walt Disney World Florida Classic
International Plowing Match

Methodologies

On-Site Surveys

Our data collection teams are world leaders in event attendee sampling and we have perfected dozens of sampling techniques.

Telephone Surveys

Our call centers in the United States and Canada are prepared to handle any telephone survey requirement.

Web-based Surveys

Shorter events or day-long conventions are examples where web-based surveys are conducted.

Observational Research

Many underestimate the strength and reliability of observational research but sometimes it can be the most effective option.


NEED A PROPOSAL FOR RESEARCH AT YOUR EVENT?

Try the Enigma Quote Wizard for a fast, no-obligation proposal.