Event Research Library
CONSISTENT UNBIASED METRICS
Enigma Independent Event Audits provide senior executives with robust event metrics to help evaluate programs, monitor competitor activity, and track trends. Event promoters and agencies are never involved in the data collection. Full and preview versions of reports are published on this page.
2016 Los Angeles Auto Show
2016 Capital One Orange Bowl
2016 ACL Music
2016 State Fair
2016 Los Angeles
2016 Capital One
2017 Barrett-Jackson Scottsdale Auction
2017 New York
International Auto Show
2017 US Open
2017 ACL Music
2017 State Fair
INDEPENDENT DATA BENEFITS THE ENTIRE INDUSTRY
DATA FOR BRANDS AND SPONSORS
- Understand which experiential activations generate the most traffic, enhance attendees experiences, and increase brand loyalty.
- Compare brand activations with direct competitors as well as brands in other sectors.
DATA FOR EVENT PROMOTERS
- Learn from the nation's best events and activations.
- Use case studies to convince brands to sponsor events or enhance current activations.
DATA FOR EXPERIENTIAL AGENCIES
- Use independent research in RFPs and proposals to demonstrate the effectiveness of various activation types.
- Provide agencies a competitive edge by backing creative ideas with hard data.
Contact one of Enigma’s consultants for pricing information or a list of upcoming events.