Event Research Library

CONSISTENT UNBIASED METRICS

Enigma Independent Event Audits provide senior executives with robust event metrics to help evaluate programs, monitor competitor activity, and track trends. Event promoters and agencies are never involved in the data collection. Full and preview versions of reports are published on this page.

2016 Los Angeles Auto Show

Full Version

2016 Capital One Orange Bowl

Full Version
ACL-Music-Festival-Cover-Page

2016 ACL Music
Festival

Full Version

Download
Texas-State-Fair-Cover-Page

2016 State Fair
of Texas

Full Version

Download
LA-Auto-Show-Cover-Page

2016 Los Angeles
Auto Show

Full Version

Download
Orange-Bowl-Cover-Page

2016 Capital One
Orange Bowl

Full Version

Download
 
 

INDEPENDENT DATA BENEFITS THE ENTIRE INDUSTRY

DATA FOR BRANDS AND SPONSORS

  • Understand which experiential activations generate the most traffic, enhance attendees experiences, and increase brand loyalty.
  • Compare brand activations with direct competitors as well as brands in other sectors.

DATA FOR EVENT PROMOTERS

  • Learn from the nation's best events and activations.
  • Use case studies to convince brands to sponsor events or enhance current activations.

DATA FOR EXPERIENTIAL AGENCIES

  • Use independent research in RFPs and proposals to demonstrate the effectiveness of various activation types.
  • Provide agencies a competitive edge by backing creative ideas with hard data.

Contact one of Enigma’s consultants for pricing information or a list of upcoming events.

Some Events we’ve surveyed:

Canadian Music Week
Miami Auto Show
Montreal Just for Laughs
State Fair of Texas
Shanghai Storm EDM Festival
Lone Star Rally
Pro Football Hall of Fame Festival
Calgary Stampede
2012 Final Presidential Debate
Anime Boston
Red Bull Flugtag
Governor’s Ball Music Festival
Vancouver Film Festival
Dublin Irish Festival
Pride Toronto
Beyond Wonderland
Edmonton Fringe Festival
LA X-Games
Orlando Bowl Week
Electric Zoo
Red Bull Air Race
Pacific National Exhibition
Pro Football Hall of Fame Festival
WWE Summer Slam
Toronto Jazz Festival
Walt Disney World Florida Classic
Honens International Piano Competition
WrestleMania
San Diego County Fair
Detroit NAIAS
Event Marketing Summit
NASC Symposium
US Open of Surfing
International Plowing Match
New York Auto Show
Chicago Auto Show