Event Research Library

CONSISTENT UNBIASED METRICS

Enigma Independent Event Audits provide senior executives with robust event metrics to help evaluate programs, monitor competitor activity, and track trends. Event promoters and agencies are never involved in the data collection. Full and preview versions of reports are published on this page.

2016 Los Angeles Auto Show

Full Version

2016 Capital One Orange Bowl

Full Version

2016 ACL Music
Festival

Full Version

Download

2016 State Fair
of Texas

Full Version

Download

2016 Los Angeles
Auto Show

Full Version

Download

2016 Capital One
Orange Bowl

Full Version

Download

2017 Barrett-Jackson Scottsdale Auction

Preview Version

Download

2017 Daytona
Speedweeks

Preview Version

Download

2017 New York
International Auto Show

Preview Version

Download

2017 Indianapolis
500

Preview Version

Download

2017 EDC
Las Vegas

Preview Version

Download

2017 Lollapalooza
Chicago

Highlights

Download

2017 US Open
of Surfing

Highlights

Download

2017 ACL Music
Festival

Highlights

Download

2017 State Fair
of Texas

Highlights

Download

2017 Los Angeles
Auto Show

Preview Version

Download
 

INDEPENDENT DATA BENEFITS THE ENTIRE INDUSTRY

DATA FOR BRANDS AND SPONSORS

  • Understand which experiential activations generate the most traffic, enhance attendees experiences, and increase brand loyalty.
  • Compare brand activations with direct competitors as well as brands in other sectors.

DATA FOR EVENT PROMOTERS

  • Learn from the nation's best events and activations.
  • Use case studies to convince brands to sponsor events or enhance current activations.

DATA FOR EXPERIENTIAL AGENCIES

  • Use independent research in RFPs and proposals to demonstrate the effectiveness of various activation types.
  • Provide agencies a competitive edge by backing creative ideas with hard data.

Contact one of Enigma’s consultants for pricing information or a list of upcoming events.

Some Events we’ve surveyed:

Event Marketing Summit
Montreal Just for Laughs
Pro Football Hall of Fame Festival
NASC Symposium
WWE Summer Slam
Orlando Bowl Week
Edmonton Fringe Festival
Red Bull Air Race
Pride Toronto
Lone Star Rally
Red Bull Flugtag
Pacific National Exhibition
Beyond Wonderland
Vancouver Film Festival
Dublin Irish Festival
Detroit NAIAS
Miami Auto Show
LA X-Games
WrestleMania
State Fair of Texas
2012 Final Presidential Debate
Canadian Music Week
International Plowing Match
Shanghai Storm EDM Festival
Chicago Auto Show
Electric Zoo
US Open of Surfing
Pro Football Hall of Fame Festival
San Diego County Fair
New York Auto Show
Anime Boston
Honens International Piano Competition
Walt Disney World Florida Classic
Governor’s Ball Music Festival
Calgary Stampede
Toronto Jazz Festival