Event Research Library

CONSISTENT UNBIASED METRICS

Enigma Independent Event Audits provide senior executives with robust event metrics to help evaluate programs, monitor competitor activity, and track trends. Event promoters and agencies are never involved in the data collection. Full and preview versions of reports are published on this page.

2016 Los Angeles Auto Show

Full Version

2016 Capital One Orange Bowl

Full Version

2016 ACL Music
Festival

Full Version

Download

2016 State Fair
of Texas

Full Version

Download

2016 Los Angeles
Auto Show

Full Version

Download

2016 Capital One
Orange Bowl

Full Version

Download

2017 Barrett-Jackson Scottsdale Auction

Preview Version

Download

2017 Daytona
Speedweeks

Preview Version

Download

2017 New York
International Auto Show

Preview Version

Download

2017 Indianapolis
500

Preview Version

Download

2017 EDC
Las Vegas

Preview Version

Download

2017 Lollapalooza
Chicago

Preview Version

Download

2017 US Open
of Surfing

Preview Version

Download

2017 ACL Music
Festival

Preview Version

Download

2017 State Fair
of Texas

Preview Version

Download

2017 Los Angeles
Auto Show

Preview Version

Download
 

INDEPENDENT DATA BENEFITS THE ENTIRE INDUSTRY

DATA FOR BRANDS AND SPONSORS

  • Understand which experiential activations generate the most traffic, enhance attendees experiences, and increase brand loyalty.
  • Compare brand activations with direct competitors as well as brands in other sectors.

DATA FOR EVENT PROMOTERS

  • Learn from the nation's best events and activations.
  • Use case studies to convince brands to sponsor events or enhance current activations.

DATA FOR EXPERIENTIAL AGENCIES

  • Use independent research in RFPs and proposals to demonstrate the effectiveness of various activation types.
  • Provide agencies a competitive edge by backing creative ideas with hard data.

Contact one of Enigma’s consultants for pricing information or a list of upcoming events.

Some Events we’ve surveyed:

Canadian Music Week
2012 Final Presidential Debate
International Plowing Match
NASC Symposium
Calgary Stampede
Shanghai Storm EDM Festival
LA X-Games
Event Marketing Summit
Honens International Piano Competition
Red Bull Air Race
Beyond Wonderland
Pacific National Exhibition
Dublin Irish Festival
Governor’s Ball Music Festival
Walt Disney World Florida Classic
New York Auto Show
Montreal Just for Laughs
Vancouver Film Festival
Anime Boston
Pride Toronto
Electric Zoo
Red Bull Flugtag
WrestleMania
Edmonton Fringe Festival
San Diego County Fair
WWE Summer Slam
Pro Football Hall of Fame Festival
Chicago Auto Show
Pro Football Hall of Fame Festival
State Fair of Texas
Detroit NAIAS
Lone Star Rally
Miami Auto Show
Orlando Bowl Week
Toronto Jazz Festival
US Open of Surfing