The Event Professor is in.


Budweiser’s Shenzhen Storm is an electronic dance music (EDM) festival that’s unlike anything I’ve experienced in North America. Want to check it out with me? Scroll down for a virtual tour!

Shenzhen Storm is larger than life. Guests can wander the grounds, eat, drink and dance while top DJs spin their latest hits. Fans rave over international EDM superstars like Far East Movement, Afrojack and Peking Duk.

The main stage was spectacular, featuring three screens, blazing lights and a stunning futuristic design.


Festival style is an essential part of any EDM event. With outfits inspired by Electric Daisy Carnival, self expression is embraced. Shenzhen Storm is a hot spot for plenty of unique, beautiful people — and primates!

Budweiser’s two-storey activation is particularly impressive. When I entered the elaborate booth I received a customized tattoo from the brand’s famous Bud Girls. Then, a robot served me beer! I was astounded.

This huge graffiti wall is a popular spot to pose for a photo or take a sip of your pint. Cheers!

All aboard! Vaping company SPV supplies nautical fun with their giant party boat. Dancers are encouraged to bust a move on the balcony. Meanwhile, security officers keep things safe and secure on dry land.

Bilingual signs help festival-goers get around efficiently. With over 18 million people in Shenzhen, navigating a crowd is part of everyday life.

Want to experience Storm in style? No problem. Don’t limit yourself to simple VIP access when the VVIP is where it’s at. This special area features leather sofas to relax on while you sip Perrier Jouet champagne, bottles of which are supplied by the half-dozen.

Security at this event was second-to-none, providing a fun and safe environment for everyone. Officers in orderly rows and on pedestals watched over the dancing crowd. Guests continued to party with enthusiasm as the grounds were patrolled.

For those about to drop after hours of grooving, there’s the Chill Out Area. Just sit back, relax and chill. What a great idea! Sounds like something we could use in the western hemisphere…

What a blast! Thanks for joining me on my latest research adventure. From Chicago to Shenzhen, there’s always another cool event on the horizon.

I have researched 800+ events worldwide and love to share stories. Please contact me if you want to discuss anything from visitor surveys to economic impact to sponsorship ROI measurement.

Want to know more about life as an Enigma researcher? Check out the rest of the site or find us on LinkedIn and Facebook.

Until next time, rave on!

Michael, The Event Professor

Sign up to receive event professor stories in your inbox

* indicates required

Share this Story

Looking for Last Month’s story?


Try the Enigma Quote Wizard for a fast, no-obligation proposal.

Some Events we’ve surveyed:

New York Auto Show
Chicago Auto Show
Dublin Irish Festival
Honens International Piano Competition
Electric Zoo
Walt Disney World Florida Classic
Red Bull Flugtag
Shanghai Storm EDM Festival
Anime Boston
Vancouver Film Festival
Pro Football Hall of Fame Festival
US Open of Surfing
2012 Final Presidential Debate
Detroit NAIAS
Miami Auto Show
Pro Football Hall of Fame Festival
NASC Symposium
Pacific National Exhibition
Toronto Jazz Festival
State Fair of Texas
LA X-Games
Canadian Music Week
WWE Summer Slam
Orlando Bowl Week
Montreal Just for Laughs
Event Marketing Summit
Pride Toronto
Red Bull Air Race
Governor’s Ball Music Festival
San Diego County Fair
Beyond Wonderland
Lone Star Rally
Calgary Stampede
Edmonton Fringe Festival
International Plowing Match