What we’re about.
We are event research specialists.
With over 1000 events surveyed since 1993, we lead the industry with guaranteed quotas and the most beautiful reports in the business. Additionally, we have undertaken more event economic impact surveys than any other research firm. Whether it's a festival, sporting event, consumer show or conference, our team knows how to gather and report on the data that matters most to your event.
Sectors
Arts & Festivals
Our surveys continually show captive audiences, high brand loyalty, and attractive demographics at these types of events.
Sporting Events
Sporting events are the fastest growing sub-sector in event marketing and Enigma can get the data you need to keep up.
Agricultural Fairs
Enigma is the world leader in agricultural event research so we have terrific data to support this highly effective sector.
Automotive Shows
Enigma has collected data for major automotive brands at dozens of motor shows around the globe.
Shows & Conventions
Now more than ever, exhibitors and promoters need convincing data to prove the effectiveness of marketing at these events. We can help.
Some Events we’ve covered:
Methodologies
On-Site Surveys
Our data collection teams are world leaders in event attendee sampling and we have perfected dozens of sampling techniques.
Telephone Surveys
Our call centers in the United States and Canada are prepared to handle any telephone survey requirement.
Web-based Surveys
Shorter events or day-long conventions are examples where web-based surveys are conducted.
Observational Research
Many underestimate the strength and reliability of observational research but sometimes it can be the most effective option.
NEED A PROPOSAL FOR RESEARCH AT YOUR EVENT?
Try the Enigma Quote Wizard for a fast, no-obligation proposal.