What we’re about.

We are event research specialists.

With over 1000 events surveyed since 1993, we lead the industry with guaranteed quotas and the most beautiful reports in the business. Additionally, we have undertaken more event economic impact surveys than any other research firm. Whether it's a festival, sporting event, consumer show or conference, our team knows how to gather and report on the data that matters most to your event.

Sectors

Arts & Festivals

Our surveys continually show captive audiences, high brand loyalty, and attractive demographics at these types of events.

Sporting Events

Sporting events are the fastest growing sub-sector in event marketing and Enigma can get the data you need to keep up.

Agricultural Fairs

Enigma is the world leader in agricultural event research so we have terrific data to support this highly effective sector.

Automotive Shows

Enigma has collected data for major automotive brands at dozens of motor shows around the globe.

Shows & Conventions

Now more than ever, exhibitors and promoters need convincing data to prove the effectiveness of marketing at these events. We can help.

Some Events we’ve covered:

WWE Summer Slam
NASC Symposium
Pro Football Hall of Fame Festival
MTV SnowGlobe Music Festival
New York Auto Show
Red Bull Air Race
Beyond Wonderland
Toronto Jazz Festival
NFL Pro Bowl
Nickelodeon SlimeFest
Orlando Bowl Week
State Fair of Texas
Honens International Piano Competition
Lone Star Rally
FanExpo
Detroit NAIAS
Lollapalooza
ACL Music Festival
Chicago Auto Show
Comedy Central Clusterfest
Miami Auto Show
Vancouver Film Festival
Barrett-Jackson Scottsdale Auction
International Plowing Match
2012 Final Presidential Debate
Dublin Irish Festival
Walt Disney World Florida Classic
Shanghai Storm EDM Festival
Boots and Hearts Music Festival
San Diego County Fair
Event Marketing Summit
Calgary Stampede
Governor’s Ball Music Festival
Daytona 500
Pride Toronto
Orange Bowl
Anime Boston
LA X-Games
Pro Football Hall of Fame Festival
Indianapolis 500
EDC Las Vegas
WrestleMania
US Open of Surfing
Electric Zoo
Edmonton Fringe Festival
Pacific National Exhibition
Montreal Just for Laughs
Canadian Music Week
Red Bull Flugtag

Methodologies

On-Site Surveys

Our data collection teams are world leaders in event attendee sampling and we have perfected dozens of sampling techniques.

Telephone Surveys

Our call centers in the United States and Canada are prepared to handle any telephone survey requirement.

Web-based Surveys

Shorter events or day-long conventions are examples where web-based surveys are conducted.

Observational Research

Many underestimate the strength and reliability of observational research but sometimes it can be the most effective option.


NEED A PROPOSAL FOR RESEARCH AT YOUR EVENT?

Try the Enigma Quote Wizard for a fast, no-obligation proposal.