What we’re about.

We are event research specialists.

With over 1000 events surveyed since 1993, we lead the industry with guaranteed quotas and the most beautiful reports in the business. Additionally, we have undertaken more event economic impact surveys than any other research firm. Whether it's a festival, sporting event, consumer show or conference, our team knows how to gather and report on the data that matters most to your event.

Sectors

Arts & Festivals

Our surveys continually show captive audiences, high brand loyalty, and attractive demographics at these types of events.

Sporting Events

Sporting events are the fastest growing sub-sector in event marketing and Enigma can get the data you need to keep up.

Agricultural Fairs

Enigma is the world leader in agricultural event research so we have terrific data to support this highly effective sector.

Automotive Shows

Enigma has collected data for major automotive brands at dozens of motor shows around the globe.

Shows & Conventions

Now more than ever, exhibitors and promoters need convincing data to prove the effectiveness of marketing at these events. We can help.

Some Events we’ve covered:

EDC Las Vegas
Red Bull Air Race
Vancouver Film Festival
Lone Star Rally
Barrett-Jackson Scottsdale Auction
Shanghai Storm EDM Festival
Montreal Just for Laughs
Chicago Auto Show
Anime Boston
Canadian Music Week
Dublin Irish Festival
Daytona 500
Orange Bowl
Governor’s Ball Music Festival
Detroit NAIAS
New York Auto Show
State Fair of Texas
WrestleMania
Walt Disney World Florida Classic
Red Bull Flugtag
Lollapalooza
NFL Pro Bowl
Beyond Wonderland
Boots and Hearts Music Festival
Comedy Central Clusterfest
WWE Summer Slam
2012 Final Presidential Debate
Calgary Stampede
Indianapolis 500
US Open of Surfing
NASC Symposium
Orlando Bowl Week
Nickelodeon SlimeFest
San Diego County Fair
Pro Football Hall of Fame Festival
Edmonton Fringe Festival
International Plowing Match
Pride Toronto
Miami Auto Show
LA X-Games
MTV SnowGlobe Music Festival
Event Marketing Summit
ACL Music Festival
Honens International Piano Competition
Electric Zoo
Pacific National Exhibition
FanExpo
Pro Football Hall of Fame Festival
Toronto Jazz Festival

Methodologies

On-Site Surveys

Our data collection teams are world leaders in event attendee sampling and we have perfected dozens of sampling techniques.

Telephone Surveys

Our call centers in the United States and Canada are prepared to handle any telephone survey requirement.

Web-based Surveys

Shorter events or day-long conventions are examples where web-based surveys are conducted.

Observational Research

Many underestimate the strength and reliability of observational research but sometimes it can be the most effective option.


NEED A PROPOSAL FOR RESEARCH AT YOUR EVENT?

Try the Enigma Quote Wizard for a fast, no-obligation proposal.