What we’re about.

We are event research specialists.

With over 1000 events surveyed since 1993, we lead the industry with guaranteed quotas and the most beautiful reports in the business. Additionally, we have undertaken more event economic impact surveys than any other research firm. Whether it's a festival, sporting event, consumer show or conference, our team knows how to gather and report on the data that matters most to your event.

Sectors

Arts & Festivals

Our surveys continually show captive audiences, high brand loyalty, and attractive demographics at these types of events.

Sporting Events

Sporting events are the fastest growing sub-sector in event marketing and Enigma can get the data you need to keep up.

Agricultural Fairs

Enigma is the world leader in agricultural event research so we have terrific data to support this highly effective sector.

Automotive Shows

Enigma has collected data for major automotive brands at dozens of motor shows around the globe.

Shows & Conventions

Now more than ever, exhibitors and promoters need convincing data to prove the effectiveness of marketing at these events. We can help.

Some Events we’ve covered:

Edmonton Fringe Festival
State Fair of Texas
MTV SnowGlobe Music Festival
Lone Star Rally
Orlando Bowl Week
Lollapalooza
New York Auto Show
Governor’s Ball Music Festival
Boots and Hearts Music Festival
Honens International Piano Competition
Orange Bowl
Walt Disney World Florida Classic
FanExpo
US Open of Surfing
Pacific National Exhibition
Calgary Stampede
San Diego County Fair
Red Bull Air Race
Detroit NAIAS
NASC Symposium
Anime Boston
Indianapolis 500
Dublin Irish Festival
Toronto Jazz Festival
Comedy Central Clusterfest
EDC Las Vegas
Pro Football Hall of Fame Festival
Event Marketing Summit
Beyond Wonderland
Canadian Music Week
Pride Toronto
Barrett-Jackson Scottsdale Auction
WWE Summer Slam
Daytona 500
ACL Music Festival
Shanghai Storm EDM Festival
Vancouver Film Festival
2012 Final Presidential Debate
WrestleMania
Miami Auto Show
Electric Zoo
Montreal Just for Laughs
LA X-Games
International Plowing Match
Red Bull Flugtag
NFL Pro Bowl
Chicago Auto Show
Nickelodeon SlimeFest
Pro Football Hall of Fame Festival

Methodologies

On-Site Surveys

Our data collection teams are world leaders in event attendee sampling and we have perfected dozens of sampling techniques.

Telephone Surveys

Our call centers in the United States and Canada are prepared to handle any telephone survey requirement.

Web-based Surveys

Shorter events or day-long conventions are examples where web-based surveys are conducted.

Observational Research

Many underestimate the strength and reliability of observational research but sometimes it can be the most effective option.


NEED A PROPOSAL FOR RESEARCH AT YOUR EVENT?

Try the Enigma Quote Wizard for a fast, no-obligation proposal.