Event Research Library

CONSISTENT UNBIASED METRICS

Enigma Independent Event Audits provide senior executives with robust event metrics to help evaluate programs, monitor competitor activity, and track trends. Event promoters and agencies are never involved in the data collection. Full and preview versions of reports are published on this page.

2016 Los Angeles Auto Show

Full Version

2016 Capital One Orange Bowl

Full Version

2016 ACL Music
Festival

Full Version

Download

2016 State Fair
of Texas

Full Version

Download

2016 Los Angeles
Auto Show

Full Version

Download

2016 Capital One
Orange Bowl

Full Version

Download

2017 Barrett-Jackson Scottsdale Auction

Preview Version

Download

2017 Daytona
Speedweeks

Preview Version

Download

2017 New York
International Auto Show

Preview Version

Download

2017 Indianapolis
500

Preview Version

Download

2017 EDC
Las Vegas

Preview Version

Download

2017 Lollapalooza
Chicago

Preview Version

Download

2017 US Open
of Surfing

Preview Version

Download

2017 ACL Music
Festival

Preview Version

Download

2017 State Fair
of Texas

Preview Version

Download

2017 Los Angeles
Auto Show

Preview Version

Download
 

INDEPENDENT DATA BENEFITS THE ENTIRE INDUSTRY

DATA FOR BRANDS AND SPONSORS

  • Understand which experiential activations generate the most traffic, enhance attendees experiences, and increase brand loyalty.
  • Compare brand activations with direct competitors as well as brands in other sectors.

DATA FOR EVENT PROMOTERS

  • Learn from the nation's best events and activations.
  • Use case studies to convince brands to sponsor events or enhance current activations.

DATA FOR EXPERIENTIAL AGENCIES

  • Use independent research in RFPs and proposals to demonstrate the effectiveness of various activation types.
  • Provide agencies a competitive edge by backing creative ideas with hard data.

Contact one of Enigma’s consultants for pricing information or a list of upcoming events.

Some Events we’ve surveyed:

Detroit NAIAS
Chicago Auto Show
New York Auto Show
Canadian Music Week
2012 Final Presidential Debate
San Diego County Fair
International Plowing Match
Dublin Irish Festival
Walt Disney World Florida Classic
Red Bull Flugtag
Miami Auto Show
WrestleMania
FanExpo
Shanghai Storm EDM Festival
Lollapalooza
WWE Summer Slam
Orange Bowl
Daytona 500
Beyond Wonderland
Vancouver Film Festival
Pacific National Exhibition
Toronto Jazz Festival
Nickelodeon SlimeFest
Boots and Hearts Music Festival
Governor’s Ball Music Festival
Indianapolis 500
Comedy Central Clusterfest
Red Bull Air Race
Anime Boston
NFL Pro Bowl
MTV SnowGlobe Music Festival
US Open of Surfing
Barrett-Jackson Scottsdale Auction
ACL Music Festival
Pro Football Hall of Fame Festival
Orlando Bowl Week
Edmonton Fringe Festival
State Fair of Texas
Lone Star Rally
EDC Las Vegas
Pride Toronto
Electric Zoo
Calgary Stampede
Honens International Piano Competition
NASC Symposium
Montreal Just for Laughs
LA X-Games
Event Marketing Summit
Pro Football Hall of Fame Festival