Event Research Library

CONSISTENT UNBIASED METRICS

Enigma Independent Event Audits provide senior executives with robust event metrics to help evaluate programs, monitor competitor activity, and track trends. Event promoters and agencies are never involved in the data collection. Full and preview versions of reports are published on this page.

2016 Los Angeles Auto Show

Full Version

2016 Capital One Orange Bowl

Full Version

2016 ACL Music
Festival

Full Version

Download

2016 State Fair
of Texas

Full Version

Download

2016 Los Angeles
Auto Show

Full Version

Download

2016 Capital One
Orange Bowl

Full Version

Download

2017 Barrett-Jackson Scottsdale Auction

Preview Version

Download

2017 Daytona
Speedweeks

Preview Version

Download

2017 New York
International Auto Show

Preview Version

Download

2017 Indianapolis
500

Preview Version

Download

2017 EDC
Las Vegas

Preview Version

Download

2017 Lollapalooza
Chicago

Preview Version

Download

2017 US Open
of Surfing

Preview Version

Download

2017 ACL Music
Festival

Preview Version

Download

2017 State Fair
of Texas

Preview Version

Download

2017 Los Angeles
Auto Show

Preview Version

Download
 

INDEPENDENT DATA BENEFITS THE ENTIRE INDUSTRY

DATA FOR BRANDS AND SPONSORS

  • Understand which experiential activations generate the most traffic, enhance attendees experiences, and increase brand loyalty.
  • Compare brand activations with direct competitors as well as brands in other sectors.

DATA FOR EVENT PROMOTERS

  • Learn from the nation's best events and activations.
  • Use case studies to convince brands to sponsor events or enhance current activations.

DATA FOR EXPERIENTIAL AGENCIES

  • Use independent research in RFPs and proposals to demonstrate the effectiveness of various activation types.
  • Provide agencies a competitive edge by backing creative ideas with hard data.

Contact one of Enigma’s consultants for pricing information or a list of upcoming events.

Some Events we’ve surveyed:

Shanghai Storm EDM Festival
Governor’s Ball Music Festival
2012 Final Presidential Debate
Pro Football Hall of Fame Festival
Nickelodeon SlimeFest
US Open of Surfing
Walt Disney World Florida Classic
Honens International Piano Competition
New York Auto Show
Pacific National Exhibition
San Diego County Fair
Beyond Wonderland
WWE Summer Slam
Edmonton Fringe Festival
ACL Music Festival
Calgary Stampede
Red Bull Flugtag
FanExpo
Indianapolis 500
Canadian Music Week
MTV SnowGlobe Music Festival
Vancouver Film Festival
Comedy Central Clusterfest
Daytona 500
Red Bull Air Race
LA X-Games
State Fair of Texas
Orlando Bowl Week
Lollapalooza
EDC Las Vegas
Anime Boston
Event Marketing Summit
Orange Bowl
Pro Football Hall of Fame Festival
WrestleMania
Electric Zoo
Lone Star Rally
NASC Symposium
Miami Auto Show
Detroit NAIAS
Toronto Jazz Festival
International Plowing Match
Dublin Irish Festival
Chicago Auto Show
Boots and Hearts Music Festival
Montreal Just for Laughs
NFL Pro Bowl
Barrett-Jackson Scottsdale Auction
Pride Toronto