Event Research Library
CONSISTENT UNBIASED METRICS
Enigma Independent Event Audits provide senior executives with robust event metrics to help evaluate programs, monitor competitor activity, and track trends. Event promoters and agencies are never involved in the data collection. Full and preview versions of reports are published on this page.
2016 ACL Music
Festival
Full Version
2016 State Fair
of Texas
Full Version
2016 Los Angeles
Auto Show
Full Version
2016 Capital One
Orange Bowl
Full Version
2017 Barrett-Jackson Scottsdale Auction
Preview Version
2017 Daytona
Speedweeks
Preview Version
2017 New York
International Auto Show
Preview Version
2017 Indianapolis
500
Preview Version
2017 EDC
Las Vegas
Preview Version
INDEPENDENT DATA BENEFITS THE ENTIRE INDUSTRY
DATA FOR BRANDS AND SPONSORS
- Understand which experiential activations generate the most traffic, enhance attendees experiences, and increase brand loyalty.
- Compare brand activations with direct competitors as well as brands in other sectors.
DATA FOR EVENT PROMOTERS
- Learn from the nation's best events and activations.
- Use case studies to convince brands to sponsor events or enhance current activations.
DATA FOR EXPERIENTIAL AGENCIES
- Use independent research in RFPs and proposals to demonstrate the effectiveness of various activation types.
- Provide agencies a competitive edge by backing creative ideas with hard data.
Contact one of Enigma's consultants for pricing information or a list of upcoming events.
Some Events we've surveyed:
Orlando Bowl Week
Pride Toronto
Red Bull Flugtag
ACL Music Festival
Edmonton Fringe Festival
Lollapalooza
Event Marketing Summit
Miami Auto Show
Dublin Irish Festival
Honens International Piano Competition
Lone Star Rally
Toronto Jazz Festival
US Open of Surfing
Vancouver Film Festival
Barrett-Jackson Scottsdale Auction
Indianapolis 500
WWE Summer Slam
Walt Disney World Florida Classic
LA X-Games
Governor’s Ball Music Festival
Beyond Wonderland
NFL Pro Bowl
Calgary Stampede
EDC Las Vegas
Detroit NAIAS
Shanghai Storm EDM Festival
Pro Football Hall of Fame Festival
NASC Symposium
International Plowing Match
Anime Boston
Pacific National Exhibition
Red Bull Air Race
Electric Zoo
MTV SnowGlobe Music Festival
FanExpo
2012 Final Presidential Debate
Chicago Auto Show
State Fair of Texas
Montreal Just for Laughs
Comedy Central Clusterfest
Pro Football Hall of Fame Festival
Canadian Music Week
Daytona 500
San Diego County Fair
Nickelodeon SlimeFest
WrestleMania
New York Auto Show
Orange Bowl
Boots and Hearts Music Festival