Event Research Library

CONSISTENT UNBIASED METRICS

Enigma Independent Event Audits provide senior executives with robust event metrics to help evaluate programs, monitor competitor activity, and track trends. Event promoters and agencies are never involved in the data collection. Full and preview versions of reports are published on this page.

2016 Los Angeles Auto Show

Full Version

2016 Capital One Orange Bowl

Full Version

2016 ACL Music
Festival

Full Version

Download

2016 State Fair
of Texas

Full Version

Download

2016 Los Angeles
Auto Show

Full Version

Download

2016 Capital One
Orange Bowl

Full Version

Download

2017 Barrett-Jackson Scottsdale Auction

Preview Version

Download

2017 Daytona
Speedweeks

Preview Version

Download

2017 New York
International Auto Show

Preview Version

Download

2017 Indianapolis
500

Preview Version

Download

2017 EDC
Las Vegas

Preview Version

Download

2017 Lollapalooza
Chicago

Preview Version

Download

2017 US Open
of Surfing

Preview Version

Download

2017 ACL Music
Festival

Preview Version

Download

2017 State Fair
of Texas

Preview Version

Download

2017 Los Angeles
Auto Show

Preview Version

Download
 

INDEPENDENT DATA BENEFITS THE ENTIRE INDUSTRY

DATA FOR BRANDS AND SPONSORS

  • Understand which experiential activations generate the most traffic, enhance attendees experiences, and increase brand loyalty.
  • Compare brand activations with direct competitors as well as brands in other sectors.

DATA FOR EVENT PROMOTERS

  • Learn from the nation's best events and activations.
  • Use case studies to convince brands to sponsor events or enhance current activations.

DATA FOR EXPERIENTIAL AGENCIES

  • Use independent research in RFPs and proposals to demonstrate the effectiveness of various activation types.
  • Provide agencies a competitive edge by backing creative ideas with hard data.

Contact one of Enigma’s consultants for pricing information or a list of upcoming events.

Some Events we’ve surveyed:

State Fair of Texas
Red Bull Flugtag
Orlando Bowl Week
Chicago Auto Show
Detroit NAIAS
Boots and Hearts Music Festival
WrestleMania
Toronto Jazz Festival
Beyond Wonderland
Daytona 500
Honens International Piano Competition
LA X-Games
Event Marketing Summit
Miami Auto Show
ACL Music Festival
Pro Football Hall of Fame Festival
NFL Pro Bowl
Indianapolis 500
New York Auto Show
US Open of Surfing
Lollapalooza
Canadian Music Week
Anime Boston
Pro Football Hall of Fame Festival
Dublin Irish Festival
Lone Star Rally
Edmonton Fringe Festival
Pacific National Exhibition
EDC Las Vegas
Montreal Just for Laughs
International Plowing Match
Comedy Central Clusterfest
2012 Final Presidential Debate
Vancouver Film Festival
Shanghai Storm EDM Festival
WWE Summer Slam
Electric Zoo
Barrett-Jackson Scottsdale Auction
San Diego County Fair
Governor’s Ball Music Festival
Nickelodeon SlimeFest
Walt Disney World Florida Classic
Red Bull Air Race
Pride Toronto
Orange Bowl
NASC Symposium
MTV SnowGlobe Music Festival
Calgary Stampede
FanExpo