Event Research Library

CONSISTENT UNBIASED METRICS

Enigma Independent Event Audits provide senior executives with robust event metrics to help evaluate programs, monitor competitor activity, and track trends. Event promoters and agencies are never involved in the data collection. Full and preview versions of reports are published on this page.

2016 Los Angeles Auto Show

Full Version

2016 Capital One Orange Bowl

Full Version

2016 ACL Music
Festival

Full Version

Download

2016 State Fair
of Texas

Full Version

Download

2016 Los Angeles
Auto Show

Full Version

Download

2016 Capital One
Orange Bowl

Full Version

Download

2017 Barrett-Jackson Scottsdale Auction

Preview Version

Download

2017 Daytona
Speedweeks

Preview Version

Download

2017 New York
International Auto Show

Preview Version

Download

2017 Indianapolis
500

Preview Version

Download

2017 EDC
Las Vegas

Preview Version

Download

2017 Lollapalooza
Chicago

Preview Version

Download

2017 US Open
of Surfing

Preview Version

Download

2017 ACL Music
Festival

Preview Version

Download

2017 State Fair
of Texas

Preview Version

Download

2017 Los Angeles
Auto Show

Preview Version

Download
 

INDEPENDENT DATA BENEFITS THE ENTIRE INDUSTRY

DATA FOR BRANDS AND SPONSORS

  • Understand which experiential activations generate the most traffic, enhance attendees experiences, and increase brand loyalty.
  • Compare brand activations with direct competitors as well as brands in other sectors.

DATA FOR EVENT PROMOTERS

  • Learn from the nation's best events and activations.
  • Use case studies to convince brands to sponsor events or enhance current activations.

DATA FOR EXPERIENTIAL AGENCIES

  • Use independent research in RFPs and proposals to demonstrate the effectiveness of various activation types.
  • Provide agencies a competitive edge by backing creative ideas with hard data.

Contact one of Enigma's consultants for pricing information or a list of upcoming events.

Some Events we've surveyed:

NFL Pro Bowl
2012 Final Presidential Debate
Event Marketing Summit
Walt Disney World Florida Classic
Red Bull Air Race
MTV SnowGlobe Music Festival
Governor’s Ball Music Festival
WWE Summer Slam
Red Bull Flugtag
Orlando Bowl Week
International Plowing Match
Pacific National Exhibition
Lollapalooza
Beyond Wonderland
Barrett-Jackson Scottsdale Auction
Miami Auto Show
Chicago Auto Show
Anime Boston
Vancouver Film Festival
Electric Zoo
Canadian Music Week
Orange Bowl
FanExpo
New York Auto Show
LA X-Games
NASC Symposium
Indianapolis 500
Pro Football Hall of Fame Festival
Comedy Central Clusterfest
WrestleMania
Toronto Jazz Festival
Shanghai Storm EDM Festival
ACL Music Festival
Montreal Just for Laughs
Honens International Piano Competition
Pro Football Hall of Fame Festival
Dublin Irish Festival
Calgary Stampede
Daytona 500
Nickelodeon SlimeFest
Detroit NAIAS
US Open of Surfing
Boots and Hearts Music Festival
EDC Las Vegas
State Fair of Texas
San Diego County Fair
Lone Star Rally
Edmonton Fringe Festival
Pride Toronto