Event Research Library

CONSISTENT UNBIASED METRICS

Enigma Independent Event Audits provide senior executives with robust event metrics to help evaluate programs, monitor competitor activity, and track trends. Event promoters and agencies are never involved in the data collection. Full and preview versions of reports are published on this page.

2016 Los Angeles Auto Show

Full Version

2016 Capital One Orange Bowl

Full Version

2016 ACL Music
Festival

Full Version

Download

2016 State Fair
of Texas

Full Version

Download

2016 Los Angeles
Auto Show

Full Version

Download

2016 Capital One
Orange Bowl

Full Version

Download

2017 Barrett-Jackson Scottsdale Auction

Preview Version

Download

2017 Daytona
Speedweeks

Preview Version

Download

2017 New York
International Auto Show

Preview Version

Download

2017 Indianapolis
500

Preview Version

Download

2017 EDC
Las Vegas

Preview Version

Download

2017 Lollapalooza
Chicago

Preview Version

Download

2017 US Open
of Surfing

Preview Version

Download

2017 ACL Music
Festival

Preview Version

Download

2017 State Fair
of Texas

Preview Version

Download

2017 Los Angeles
Auto Show

Preview Version

Download
 

INDEPENDENT DATA BENEFITS THE ENTIRE INDUSTRY

DATA FOR BRANDS AND SPONSORS

  • Understand which experiential activations generate the most traffic, enhance attendees experiences, and increase brand loyalty.
  • Compare brand activations with direct competitors as well as brands in other sectors.

DATA FOR EVENT PROMOTERS

  • Learn from the nation's best events and activations.
  • Use case studies to convince brands to sponsor events or enhance current activations.

DATA FOR EXPERIENTIAL AGENCIES

  • Use independent research in RFPs and proposals to demonstrate the effectiveness of various activation types.
  • Provide agencies a competitive edge by backing creative ideas with hard data.

Contact one of Enigma’s consultants for pricing information or a list of upcoming events.

Some Events we’ve surveyed:

Detroit NAIAS
Pacific National Exhibition
MTV SnowGlobe Music Festival
Edmonton Fringe Festival
2012 Final Presidential Debate
Canadian Music Week
WrestleMania
San Diego County Fair
International Plowing Match
NASC Symposium
Lone Star Rally
Event Marketing Summit
Montreal Just for Laughs
Governor’s Ball Music Festival
US Open of Surfing
Indianapolis 500
Red Bull Air Race
Calgary Stampede
Comedy Central Clusterfest
Miami Auto Show
Barrett-Jackson Scottsdale Auction
State Fair of Texas
Vancouver Film Festival
FanExpo
NFL Pro Bowl
Pride Toronto
Red Bull Flugtag
Lollapalooza
Nickelodeon SlimeFest
Orlando Bowl Week
New York Auto Show
Electric Zoo
Daytona 500
EDC Las Vegas
Orange Bowl
Beyond Wonderland
Honens International Piano Competition
Walt Disney World Florida Classic
Shanghai Storm EDM Festival
Anime Boston
Pro Football Hall of Fame Festival
Boots and Hearts Music Festival
WWE Summer Slam
LA X-Games
Pro Football Hall of Fame Festival
ACL Music Festival
Dublin Irish Festival
Chicago Auto Show
Toronto Jazz Festival