Event Research Library
CONSISTENT UNBIASED METRICS
Enigma Independent Event Audits provide senior executives with robust event metrics to help evaluate programs, monitor competitor activity, and track trends. Event promoters and agencies are never involved in the data collection. Full and preview versions of reports are published on this page.
2016 ACL Music
Festival
Full Version
2016 State Fair
of Texas
Full Version
2016 Los Angeles
Auto Show
Full Version
2016 Capital One
Orange Bowl
Full Version
2017 Barrett-Jackson Scottsdale Auction
Preview Version
2017 Daytona
Speedweeks
Preview Version
2017 New York
International Auto Show
Preview Version
2017 Indianapolis
500
Preview Version
2017 EDC
Las Vegas
Preview Version
INDEPENDENT DATA BENEFITS THE ENTIRE INDUSTRY
DATA FOR BRANDS AND SPONSORS
- Understand which experiential activations generate the most traffic, enhance attendees experiences, and increase brand loyalty.
- Compare brand activations with direct competitors as well as brands in other sectors.
DATA FOR EVENT PROMOTERS
- Learn from the nation's best events and activations.
- Use case studies to convince brands to sponsor events or enhance current activations.
DATA FOR EXPERIENTIAL AGENCIES
- Use independent research in RFPs and proposals to demonstrate the effectiveness of various activation types.
- Provide agencies a competitive edge by backing creative ideas with hard data.
Contact one of Enigma's consultants for pricing information or a list of upcoming events.
Some Events we've surveyed:
Comedy Central Clusterfest
FanExpo
Dublin Irish Festival
Miami Auto Show
Electric Zoo
Beyond Wonderland
MTV SnowGlobe Music Festival
Indianapolis 500
Calgary Stampede
International Plowing Match
WrestleMania
US Open of Surfing
Event Marketing Summit
Orange Bowl
Pride Toronto
Red Bull Flugtag
Daytona 500
Pro Football Hall of Fame Festival
Shanghai Storm EDM Festival
Anime Boston
San Diego County Fair
Red Bull Air Race
NASC Symposium
Honens International Piano Competition
ACL Music Festival
2012 Final Presidential Debate
Nickelodeon SlimeFest
Orlando Bowl Week
Lone Star Rally
Governor’s Ball Music Festival
WWE Summer Slam
Montreal Just for Laughs
Walt Disney World Florida Classic
Boots and Hearts Music Festival
Vancouver Film Festival
LA X-Games
State Fair of Texas
NFL Pro Bowl
Pro Football Hall of Fame Festival
New York Auto Show
EDC Las Vegas
Toronto Jazz Festival
Pacific National Exhibition
Canadian Music Week
Lollapalooza
Detroit NAIAS
Edmonton Fringe Festival
Chicago Auto Show
Barrett-Jackson Scottsdale Auction