When will live event attendees return? And what will they want?

When this crisis ends, event-goers of all types will exit isolation and return to their favorite events like never before. In April 2020, a group of leading event-industry organizations conducted a survey of over 2,000 regular attendees to sports events, festivals, fairs, exhibitions, and business conferences.

The report that we’ve generated will assist organizations and stakeholders of all sizes in their preparations for the global return of live events. It aims to uncover the new normal of events, including timelines and motivations to return, opinions on precautionary measures, travel intentions, plus valuable information for sponsors and governments.

Enigma and our partners are pleased to make the full results of this research available to our members and clients on a complimentary basis. We’re eager to hear how you use this information, and would love to keep the conversation going on Enigma’s, our partners’, or your own social media pages.